MAM
Avon India appoints Romulus Marian Sirbu as MD
MUMBAI: Avon Beauty Products India has appointed Romulus Marian Sirbu as the managing director with effect from 7 July 2014.
An industry veteran, Sirbu will be responsible for the strategic growth and sustainable increase of Avon’s market share in India. His extensive knowledge and global experience will help develop and implement business strategies to meet the company’s growth, market share and profitability objectives.
He said,” I feel privileged to have this opportunity to join the board of Avon India. India is an important growth market and the company has been focusing immensely on further strengthening its business. I am elated to be a part of Avon once again. I’m looking forward to strategic positioning of the brand and enhance its presence across India.”
This is a homecoming for Sirbu, who worked with Avon in central and eastern Europe for a period of 12 years, where he started as a representative and progressed to sales leadership and commercial roles. Eventually he became country manager for Moldova and Serbia and Montenegro. He then moved out for a brief period to gain differentiated perspective of the industry and was associated with Life Care, as its CEO, overseeing the business in Romania and Hungary.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
