MAM
Avon India announces the launch of AVON Lingerie Wear in India
MUMBAI: AVON, the leading direct selling beauty brand enters the realm of fashion with the announcement of AVON Lingerie in India, available from September 2019. With 30 years of innerwear heritage, and as an established lingerie player in the Asia Pacific the region, AVON’s Indian lineup is powered with Invisilite Technology that offers soft, stretchable and seamless products for the ultimate comfort. The AVON Lingerie will have two ranges Body Illusion and Shapemakers Plus promising to deliver the Brand’s standards of superior comfort and fit for all sizes, especially for Asian body types, with fine quality fabrics from across the world.
“Over the years AVON has become a trusted beauty brand in India. Delivering the best products to the consumers in the beauty category, we are delighted to extend our domain and launch lingerie wear in India. The range focuses on technology that makes innerwear feel like a second skin with superior comfort. This will help our brand to stand out in the Indian market and cater to the growing needs of the consumers who are looking for functionality in high fashion lingerie,” said Swati Jain, Marketing Director, AVON India
AVON Lingerie will be focusing on international trends, in terms of exclusive design, color and silhouettes.
The Body Illusion range is a premium brand for AVON that is high on fashion and technology offering a seamless fit for women, with 5 key innovation call-outs: Seamless, Ultra-Stretchable, Breathable, Light & Ultra-Soft. It is armed with a wide variety of silhouettes and sizes to cater to different consumer needs – bras available in sizes from 32A to 40B. The smooth and high stretch fabric makes it an ideal choice for office going women. The range is powered by Invisilite technology for freedom of movement and a buttery soft feel which is exceptionally comfortable, along with a seamless finish that practically renders the innerwear invisible even under skin-tight clothes. The Invisilite fabric fits like a second-skin that provides a sleek silhouette with any outfit.
Avon Shapemakers Plus is the intimate apparel brand created for full-figured women who seek fashion and function, extra support or shape definition in their underwear. The sizes range across a broad spectrum, with 8 sizes from 34B and going up to 42D. The range ensures that the fabrics and materials are carefully chosen to be able to cater for these extra functions without compromising on comfort and fit. The product portfolio also includes Back Smoothing Bra with a broad back and side flaps, and Lifting Bra in Lace with a broader U-shaped back for better support.
According to market analysis by Technopak, the current market size of the intimate wear market is Rs 27,931 crore which is estimated to grow at a CAGR of 10% over the next decade. AVON has shown its presence in more than 50 countries and is a leading brand in the Philippines. Now, India has become the next big lingerie destination for the brand. Avon Body Illusion and Shapemakers Plus range will be available across India through AVON Beauty Representatives starting at Rs 699 and Rs 1299 respectively.
MAM
Karnataka clears Rs 4,824 crore investment projects across 13 districts
37 new industries approved, projects expected to create 14,525 jobs.
MUMBAI: If investment is the fuel of economic growth, Karnataka has just stepped on the accelerator. The Government of Karnataka has approved industrial projects worth Rs 4,824.31 crore, a move expected to generate 14,525 new employment opportunities across the state, according to a report by Press Trust of India. The approvals were granted during the 158th meeting of the Karnataka State Level Single Window Approval Committee, chaired by state industries authorities.
Karnataka industries minister M B Patil said the committee cleared 37 new industrial proposals and two additional investment projects spread across 13 districts, including Vijayapura, Bagalkote, Chitradurga, Kolar and Ramanagara.
The projects span a wide range of sectors such as information technology infrastructure, sugar manufacturing, technical textiles, compressed biogas, aerospace, jewellery manufacturing, electronics, software services and hospitality, including five star hotel development.
Patil said the diverse mix of industries reflects Karnataka’s strategy of attracting investments across both traditional manufacturing sectors and emerging technology driven industries.
Of the total proposals cleared, 22 projects fall under the large and medium industry category, each involving investments of more than Rs 50 crore.
Together, these projects account for Rs 3,908.68 crore in investment and are expected to create approximately 12,475 jobs.
Another 15 projects are classified as new industrial ventures with investments ranging between Rs 15 crore and Rs 50 crore. These projects collectively represent Rs 350.60 crore in investment and are expected to generate around 1,750 jobs.
In addition, the committee approved two further projects worth Rs 565.03 crore, which are expected to create about 300 employment opportunities.
Among the notable proposals cleared by the committee is a major information technology infrastructure development project by Bagmane Constructions Private Limited with an investment of Rs 494.65 crore.
Another significant project involves Karnataka Bangaru Sugars Pvt Ltd, which received approval to establish a sugar manufacturing facility worth Rs 443.50 crore.
In the textiles sector, Kleine Pax Ltd secured approval to set up a technical textiles manufacturing unit involving an investment of Rs 376 crore.
The hospitality sector also saw a major proposal, with Trishul Buildtech and Infrastructure Pvt Ltd receiving approval to develop a five star hotel project worth Rs 300 crore.
Meanwhile, the state also cleared a compressed biogas production facility by Troult Grass Pvt Ltd involving an investment of Rs 257.77 crore in Mudhol.
In the electric mobility segment, Tsuyo Manufacturing Pvt Ltd has been approved to set up a motor and controller manufacturing facility for electric vehicles, with an investment of Rs 250 crore.
Officials said the distribution of projects across multiple districts is expected to strengthen regional industrial development and expand employment opportunities beyond the state’s established technology hubs.
With the approvals spanning sectors from traditional manufacturing to next generation technologies, Karnataka aims to reinforce its position as one of India’s leading investment destinations while supporting job creation across diverse industries.
