Brands
Aviva introduces SME assist tool
MUMBAI: Aviva Life Insurance announced the launch of Aviva SME Assist, a first-of-its-kind digital tool for business owners. Further strengthening the company’s digital portfolio, Aviva aims to educate business owners about the importance of good financial planning to secure not just their business, but also their family.
Aviva SME Assist involves a simple three-step process that provides business owners with a comprehensive online report within 10 minutes that showcases their risk profile, evaluates their financial needs while also providing recommendations on the best-suited solutions for their financial requirement depending on their current financial planning.
Commenting on the launch customer, marketing, digital & IT officer Anjali Malhotra said, “The MSMEs sector contributes as much as 40 per cent to Gross Domestic Product (GDP) of India. The lower penetration of insurance in the sector creates the need to offer a customized and transparent solution to cater to the needs of the SMEs. Business Owners wear 3 different hats: apart from being the Owner of the business, they are an Employer and also Head of the family. Each of these roles require specialized solutions to help them protect their business as well as ensure a secured future for their family. We are delighted to launch Aviva SME Assist, a customised tool that helps them assess the financial planning gaps in just a few minutes”.
Because a business owner has primarily three roles to play as an individual, they need different insurance solutions for different financial needs, which can include business expansion and protection, employee retention through gratuity and other solutions, keyman cover, and loan protection. Additionally, these individuals also need a solution to secure their child, health, and prepare a savings plans for their family, including those covered under MWPA Act.
With this digital business tool, Aviva provides a one-stop solution to the Next Gen Business Owners. It performs a complete need assessment of the modern business owner through 3 simple steps, and gives them an instant customised Financial Needs Report that is emailed directly to them. It helps business owners understand their financial gaps, thus equipping them with the much needed information to help them secure their key assets. The specially curated tool helps them access to tailor-made solutions and propositions to meet their unique and diverse needs with regard to their vulnerability to different risk aspects.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
