MAM
Avinash Pandey re-elected president of India chapter of IAA
Mumbai: At its Annual General Meeting held on 27 September 2023, the following members were unanimously elected:
Avinash Pandey (CEO, ABP Network) – President
Abhishek Karnani (President, Free Press Journal Group)- Vice President
Nandini Dias (Independent Advisor)- Hon. Secretary
Jaideep Gandhi (Founder, Another Idea) – Hon. Treasurer
The following five members were elected as voting members:
Srinivasan K Swamy (Chairman & Managing Director, R K Swamy Ltd),
M.V. Shreyams Kumar (Managing Director, Mathrubhumi Printing & Publishing Co Ltd)
Prasanth Kumar (CEO-South Asia, GroupM)
Anant Goenka (Executive Director, The Indian Express Pvt Ltd)
Janak Sarda (Director, Blue Logic Systems)
Cosmos-Maya CEO Megha Tata will continue as an ex-officio office bearer as Immediate past president.
Apart from this, five more members will be co-opted in the upcoming ManCom meeting along with other special invited members.
Adds Pandey, “The India Chapter of the IAA is arguably the most active industry Association of its kind in the country. Its initiatives cover a wide spectrum of areas including saluting excellence in Marketing, Creativity and communicating Sustainability. In the year gone by, we also started Tech Pulse to cater to the growing digital market. The IAA has always maintained that what is good, is good for business and in that spirit it has converted its Voice of Change initiative into a nation-wide movement aimed at breaking the gender bias in advertising and the entertainment industry.
In the year ahead we will also be spear-heading two initiatives where we walk the talk that Communication is a Force for Good, and will also once again lead a group of CEO’s to the USA to study the latest developments in communication.
I look forward to a very meaningful term ahead.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
