Brands
Authenticity in the chaos: Taj Cement’s bold call for trust
MUMBAI: In a world overwhelmed by countless choices, where authenticity often gets lost in the noise, who do you trust? The Indian marketplace has long relied on a singular compass: trusted brands. They are the beacon in the chaos, offering not just products but promises of quality, integrity, and dependability.
Amidst this landscape, Taj Cement—a name synonymous with reliability in construction—has launched a stirring new campaign, ‘The Honest Cement’, during its Annual Dealer’s Conference 2023-24 at Mayfair Resort, Sonapur. With its powerful message of trust and ethical practices, the campaign cuts through the noise, reminding us that true strength lies not just in the structures we build but in the principles that lay their foundation.
Rooted in the enduring values of authenticity and quality, Taj Cement calls on the construction industry to embrace transparency and integrity, elevating its role as more than just a supplier of materials, but a trusted partner in building India’s future.
The conference, attended by 300 dealers, served as a platform for Taj Cement to reaffirm its commitment to delivering reliable and durable products. Through this initiative, the company aims to empower builders, dealers, and consumers to make choices rooted in honesty, building not just stronger structures but also stronger communities.
“At Taj Cement, we believe that honesty is the cornerstone of trust and lasting relationships. With The Honest Cement campaign, we aim to inspire everyone to uphold integrity and transparency at all levels. Just as our cement strengthens structures, our commitment to honesty strengthens communities and the bonds we share with our customers,” said Taj Cement, Group CFO, Sanjeev Surekha.
As part of its refreshed positioning, Taj Cement unveiled redesigned packaging for its flagship products: Taj Dhalai Cement and Taj Premium Cement. The modernised design symbolises the company’s focus on innovation and enhancing customer experience, aligning with its broader vision of fostering trust and transparency.
The Annual Dealer’s Conference featured interactive sessions on market trends, growth strategies, and the challenges facing the construction industry. These discussions reflected a collaborative approach, bringing together dealers and the top management to identify opportunities for collective success.
The event also celebrated excellence within its dealer network, with top-performing dealers recognised for their invaluable contributions to the company’s growth.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
