MAM
Australian TV association creates ad campaign for digital TV
ADELAIDE: The Commercial Television Australia (CTVA), an association of TV broadcasters, has created a promotional campaign for digital television.
A Digital News report says that the campaign has led to an increase in customer store traffic, with an increasing number of customers asking about digital television.
The ‘Digital TV – free to view’ promotional television advertising campaign featured television personalities from the three major free-to-air TV networks.
According to the Digital Broadcast Australia (DBA), the interest in digital TV set-top box and integrated digital televisions sales is converting to sales, with DBA digital TV receiver suppliers reporting that total sales to the end of June 2003 had reached 93,600. The DBA has forecast sales of 150,000 units by the end of 2003.
CTVA CEO Julie Flynn has been quoted as saying that the TV commercial was phase one of a continued consumer awareness and education campaign. “There are plans to re-run the commercial over the coming months in the lead-up to Christmas and these will be supported by ongoing public relations activity and brand promotions,” Flynn added.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
