MAM
Aurionpro taps Sachin Salian as global CMO to fuel data-led marketing expansion
MUMBAI: In a fresh power play for its global marketing ambitions, Aurionpro Solutions has named Sachin Salian as its new chief marketing officer (CMO). The appointment signals the tech solutions major’s intent to double down on data-driven narratives and sharpen its brand playbook across core sectors including banking, payments, mobility, and government tech.
With over two decades of experience spanning B2B and B2C marketing, Salian steps into a role designed to shape Aurionpro’s global brand strategy, digital transformation agendas, and go-to-market execution across international markets.
“Aurionpro is uniquely positioned at the intersection of innovation and growth, and I look forward to contributing to its next phase of success”, said Salian. “As CMO, I’m excited to shape a brand narrative that reflects our bold ambitions through a marketing approach rooted in data, customer insight, and in creating long-term value for all our stakeholders”.
Before joining Aurionpro, Salian held senior positions at marquee technology firms, driving brand expansion, digital engagement, and customer growth across fast-evolving market landscapes. His portfolio includes a consistent focus on scaling customer-centric digital strategies in enterprise-first environments.
Salian will now work closely with Aurionpro’s leadership to lead global corporate and product-level marketing programmes aimed at amplifying visibility, strengthening stakeholder trust, and increasing competitive agility.
The IIM Lucknow alumnus holds a PGDM with specialisation in Marketing and Strategy and brings with him certifications in advanced digital marketing. He’s also a known figure across industry forums, often advocating for forward-looking marketing practices.
Aurionpro’s appointment of Salian comes at a time when the tech sector is fiercely evolving and demands strategic, insight-led marketing at every stage of growth. With this move, the company aims to not just stay relevant, but raise the bar.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
