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Aureole Inspecs awards creative and media mandate to From Here On
MUMBAI: Delhi based integrated advertising agency From Here On Communications has won the creative and media mandate for eyewear brand Aureole Inspecs. The account size is pegged between Rs 120-150 million.
The agency will partner Aureole Inspecs in its vision for transforming into a lifestyle brand. From Here On‘s understanding of the eyewear sector helped bag the account, the company said in a statement. The incumbent agency on the creative business was Innocoan Worldwide India. This is the first time the eyewear brand has roped in a media agency for the media responsibilities. Before this, the media duties were handled by an in-house team.
“It is a great opportunity for us, as this segment offers exciting possibilities in building a brand,” said From Here On managing partner Gullu Sen.
Aureole Inspecs is an Indo-British joint venture company that holds the license for brands like Austin Reed, Superdry, Sisley, CAT, Animal, Baby Phat, Speedo and Manish Arora along with private labels like MTV, Barbie and Flying Machine in India. The company also manufactures and supplies eye-gear to the defense sector for extreme condition eyewear.
The company recently launched Mayhem, its signature range of eye wear including sunglasses and spectacle frames in India. Aureole Inspecs is now planning to diversify into bags, belts and T-shirts.
From Here On was formed in September 2011 by ex-Dentsu professionals Rajesh Aggarwal and Gullu Sen. The agency recently also won the creative duties for location based check-in service provider Hoppr.
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Three senior OpenAI infrastructure executives join Meta
Key members of Stargate project move to rival amid aggressive AI spending race.
MUMBAI: Three key architects of OpenAI’s ambitious data centre plans have switched sides and joined Meta Platforms, according to people familiar with the matter. Peter Hoeschele, who played a central role in OpenAI’s high-profile Stargate initiative, is among the new hires. He is joined by Shamez Hemani, who focused on computing strategy and business development, and Anuj Saharan, another leader in the computing organisation. The Information first reported their departure from OpenAI on Thursday.
The moves come as Meta CEO Mark Zuckerberg has pledged to spend aggressively on AI infrastructure. The company is projecting capital expenditure of up to $135 billion this year alone, with hundreds of billions more expected before the end of the decade to support its Meta Superintelligence Labs and new models such as Muse Spark.
OpenAI, which is pushing ahead with massive data centre expansion, had described its early lead in securing computing power as a competitive advantage. Stargate, originally announced last year as a $500 billion venture involving OpenAI, Oracle, and SoftBank, has since become an umbrella term for the company’s broader data centre ambitions. However, the project has seen recent adjustments, including a pause on its UK plans and the decision not to expand the Abilene, Texas site.
A spokesperson for Meta declined to comment, while Hoeschele, Hemani, and Saharan also declined to comment. OpenAI said it was grateful for the contributions of the three employees and remains focused on hiring talent for its infrastructure plans. The company recently brought in former Intel executive Sachin Katti to lead its industrial compute efforts.
In the high-stakes race to build the future of artificial intelligence, talent is proving to be as valuable as computing power itself. Meta’s latest hires suggest the competition for top infrastructure minds is intensifying, even as OpenAI continues to scale its own ambitious projects. The move highlights how quickly the AI talent war is heating up across Silicon Valley.
