MAM
Aureole Inspecs awards creative and media mandate to From Here On
MUMBAI: Delhi based integrated advertising agency From Here On Communications has won the creative and media mandate for eyewear brand Aureole Inspecs. The account size is pegged between Rs 120-150 million.
The agency will partner Aureole Inspecs in its vision for transforming into a lifestyle brand. From Here On‘s understanding of the eyewear sector helped bag the account, the company said in a statement. The incumbent agency on the creative business was Innocoan Worldwide India. This is the first time the eyewear brand has roped in a media agency for the media responsibilities. Before this, the media duties were handled by an in-house team.
“It is a great opportunity for us, as this segment offers exciting possibilities in building a brand,” said From Here On managing partner Gullu Sen.
Aureole Inspecs is an Indo-British joint venture company that holds the license for brands like Austin Reed, Superdry, Sisley, CAT, Animal, Baby Phat, Speedo and Manish Arora along with private labels like MTV, Barbie and Flying Machine in India. The company also manufactures and supplies eye-gear to the defense sector for extreme condition eyewear.
The company recently launched Mayhem, its signature range of eye wear including sunglasses and spectacle frames in India. Aureole Inspecs is now planning to diversify into bags, belts and T-shirts.
From Here On was formed in September 2011 by ex-Dentsu professionals Rajesh Aggarwal and Gullu Sen. The agency recently also won the creative duties for location based check-in service provider Hoppr.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
