Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
