MAM
Audo-visual, electronic media greatest beneficiary of Govt ads in 2016-17
NEW DELHI: A sum of Rs 5.0983 billion was spent on government advertisements through the audio video and electronic media.
Giving figures of 2016-17 until 17 March 2017, Parliament was told today by Minister of State for Information and Broadcasting Rajyavardhan Rathore that in comparison, a sum of Rs 4.2377 billion was spent on the print media.
A total of Rs 1.3291 billion was spent on Advertisement Boards / Outdoor Publicity.
Advertisements are given out through agencies accredited with the Directorate of Advertising and Visual Publicity.
Advertisements were given out to the electronic media on behalf of 65 departments or programmes of the government, with the largest being spent on Department of Drinking Water Supply – just over Rs 1.336 billion.
In comparison, 415 different government ads were given to print media, and 35 ads went to outdoor publicity.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
