MAM
Audi India enhances digitalisation focus with online sales and service initiatives
MUMBAI: Audi, the German luxury car manufacturer, announced a vital step in its digitalisation journey with the roll-out of digital sales and after-sales offerings. The incorporation of Augmented Reality, a 360° Product Visualizer, and online bookings on the Audi India website bring the buying experience straight to a prospective customer’s fingertips.
Audi India head Balbir Singh Dhillon said, “Digital customer-centric initiatives are a key focus area for Audi in India. We have been at the forefront of enabling and introducing future technologies for our customers – including Augmented and Virtual Reality elements. Taking this Digitalization strategy a step forward, we are pleased to announce digital sales for our product portfolio and after-sales support for our existing and future customers. While our belief in a digital future is already profound, the advent of Covid-19 has only made it stronger as to how we interact with our customers going forward. With the initiatives announced today, we are taking digital experiences to the living rooms of our customers and offering them the flexibility to purchase their preferred Audi of choice and even book their next service appointment online.”
Buyers can now familiarize themselves with features, configure their Audi, explore finance options, and place an order, all from the comfort of their home. Audi was the first luxury car manufacturer in India to leverage Virtual Reality (VR), enabling Audi Q8 and Audi A8 L buyers to engage with, and personalize their cars in a never-seen-before manner.
Further, existing Audi customers can now book a service on the Audi India website and can schedule a car pick-up and drop as per their convenience. Real-time service status updates and online payment options will be added over the course of time.
Dhillon further added, “Digitalization plays a major role in buying and engaging with a customer. Audi India leaped into 2019 by becoming the first luxury car maker to unveil and introduce a digitalization roadmap – “myAudi Connect”. Digitalization will continue to be at the core of our strategy. As a brand, we are investing holistically in all possible avenues to be ‘Future Ready’. Through all our digitalization initiatives, we want our customers to experience what we stand for – ‘Vorsprung durch Technik’.
In 2019, Audi India launched Connected Car technology with the ‘myAudi Connect’ App. The App gives complete information on the car to the customer with features like Time-based curfew notifications and Disturbance notifications which alerts customers in case of any incident with the car. The ‘myAudi Connect’ App also complements the lifestyle of the Audi owner by bringing a host of lifestyle features and offers. As part of its Digital Retail initiative, Audi had also taken e-commerce to the next level. Customers are able to purchase genuine Audi merchandise directly from the Audi Shop on URL (www.audiindia.in/audishop).
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
