Brands
AU Small Finance Bank launches ‘Soch Badlo, aur Bank Bhi’
MUMBAI: AU Small Finance Bank, India’s largest small finance bank and the first in its category to secure in-principle RBI approval to transition into a universal bank, has unveiled a new brand campaign built on its theme “Soch Badlo, aur Bank Bhi” (Change your thinking, change your bank). The films, created by McCann, feature Bollywood actors Ranbir Kapoor and Rashmika Mandanna and mark a shift towards a more entertainment-driven, mainstream tone.
Using humour, familiar conversations and everyday domestic moments, the campaign urges viewers to question whether their current bank truly serves their needs. Rather than hard-selling products, Ranbir and Rashmika act as gentle nudges, encouraging audiences to consider more rewarding financial choices and to re-evaluate their banking relationships.
The communication showcases AU’s strengthened consumer and business offerings. For retail customers, AU pitches higher interest rates with monthly payouts on savings accounts, as well as lifestyle benefits and merchant offers on debit cards. For businesses, its current-account suite bundles lending, collections, merchant solutions and trade and forex services into a single platform.
A centrepiece of the pitch is AU’s digital stack: the AU 0101 app and AU 0101 business app, which aim to replicate full-branch capability on mobile, with real-time account visibility, integrated money management and instant transactions.
AU Small Finance Bank MD and chief executive Sanjay Agarwal, said the campaign aims to prompt customers to reflect on their banking choices “in a contemporary, relatable and entertaining way”. McCann Worldgroup India chief creative officer and chief executive Prasoon Joshi, said the work draws on “warmth, relatability and the humour in everyday human truths”.
Directed by Hemant Bhandari and produced by Chrome Pictures, the campaign will run across television, digital, social media and print as the bank steps up its push towards becoming a universal bank.
Brands
KPMG names Gary Wingrove as global chairman and CEO from October
Record Gmada bids signal rising demand as Rs 1,000 crore bet reshapes Tricity skyline
MUMBAI: KPMG has chosen continuity with a forward tilt. The firm has announced that Gary Wingrove will take over as global chairman and CEO of KPMG International, beginning a four year term from 1 October 2026. Currently serving as global chief operating officer, Wingrove steps into the top role after being nominated by the global board and elected by the global council.
A KPMG veteran with over 25 years at the firm, Wingrove has been closely involved in shaping its recent trajectory. As global COO, he has helped drive the firm’s Collective Strategy, focusing on operational integration, global investments and the steady expansion of the KPMG Delivery Network. He has also been at the forefront of KPMG’s digital push, including the rollout of AI enabled solutions across its global operations.
Before his global role, Wingrove served as CEO of KPMG Australia for nearly a decade, where he led a period of strong growth, almost doubling revenue, profitability and headcount while steering a cultural reset.
He succeeds Bill Thomas, who has led KPMG since 2017 and will work alongside Wingrove over the next six months to ensure a smooth transition.
Thomas leaves behind a firm that looks markedly different from when he took charge. Under his leadership, KPMG’s global revenues have risen by 55 per cent, and its workforce has expanded to more than 276,000 people. He also unified the network of member firms under the Collective Strategy, aligning priorities and strengthening governance.
His tenure saw heavy investment in technology and partnerships, with alliances spanning Microsoft, Google Cloud, SAP, Oracle and ServiceNow. These collaborations, along with platforms like KPMG Clara, have helped the firm scale its AI-led offerings and sharpen its competitive edge.
Beyond growth, Thomas also pushed improvements in audit quality and sustainability. Initiatives such as a multiyear global sustainability strategy and the Our Impact Plan have aimed to embed long term thinking into the firm’s operations and client services.
For Wingrove, the brief is clear but evolving. He has signalled a focus on agility, deep expertise and technology driven solutions as clients navigate an increasingly complex business landscape. He also emphasised KPMG’s identity as a people first organisation, supported by technology and unified through its global network.
The timing of the leadership change comes as KPMG continues to grow, reporting a 5.1 per cent rise in global revenue in FY25, with gains across tax and legal, audit and advisory services. Growth was recorded across all regions, despite a challenging macro environment.
As Wingrove prepares to take charge, the firm appears set on a familiar path with a sharper digital edge. Same playbook, perhaps, but with a renewed focus on speed, scale and smarter solutions.
