MAM
AU Small Finance Bank & Kiara Advani ask “Soch Badlo aur Bank Bhi”
Mumbai: AU Small Finance Bank (AU SFB), India’s largest SFB and a name synonymous with innovative banking solutions and customer-centricity expands its brand campaign, Badlaav Humse Hai, under a tactical theme of “Soch Badlo aur Bank Bhi”.
The campaign encompasses thought-provoking messaging across three distinct product themes – savings accounts, current accounts, and video banking for complete banking, each designed to empower customers with choice, and convenience offered through technology-led solutions. L&K Saatchi & Saatchi is the creative agency of the campaign.
Leading Bollywood female actor Kiara Advani’s continued brand association with AU Small Finance Bank adds a touch of warmth and youthfulness to the campaign. Her versatile persona embodies the bank’s commitment to understanding and catering to the diverse needs of its customers. The campaign features her as a solution provider towards banking-related matters, celebrating the ever-increasing empowered financial decision-making by women in India.
In a world where traditional banking norms often confine customers, AU Small Finance Bank champions banking that adapts to individuals and businesses while staying within the regulatory guidelines. The campaign’s overarching message is clear: It’s time to rethink on your existing banking solutions and embrace Badlaav that cater to evolving needs.
Speaking about this new campaign, AU Small Finance Bank executive director Uttam Tibrewal said, “Extending from our previous brand campaign ‘Badlaav Humse Hai’, which garnered immense appreciation and amplified AU SFB brand presence, we are delighted to launch this latest brand campaign. AU has always believed in capturing customers imagination and challenging the status quo to deliver what they actually desire. This new brand campaign reflects that ideology and is tailored to resonate with the evolving aspirations of our customers. Recognizing the paradigm shift in role of women in financial decision making, we are elated to continue with Ms. Kiara Advani personifying our brand ethos. Our vision transcends beyond conventional banking—we are here to give complete banking through financial journeys that are convenient, accessible, modern, and attuned to the customers requirements.
Our message is to empower every individual with banking like never before. The Soch Badlo, aur Bank Bhi campaign celebrates that change that redefines banking.”
L&K Saatchi & Saatchi & Publicis Worldwide India CEO Paritosh Srivastava added “AU Small Finance Bank has had an incredible journey over the last six years and gained the trust of millions. It’s the largest SFB in the country. Our philosophy of being the agent of change in the banking industry is at the heart of our success. This campaign builds on the philosophy of ‘Badlav Humse Hai’ and highlights the superior quality of AU Bank’s products which are designed keeping the consumer pain points in mind. It also urges consumers to question their banking choice. AU SFB is already a respected bank. Now, we have to build a powerful brand that will resonate with millions of Indians and transform their banking experience.”
The campaign is strategically crafted to resonate with diverse audiences across the country highlighting the monthly interest payment with competitive interest rates of up to 7.25 per cent per annum on savings account, complete business banking solutions starting with a feature-loaded current account and state of-the-art AU 0101 Digital Banking platform with 24×7 video banking to provide branch-like experience.
The campaign will broadcast on TV, print, radio, OOH, and digital platforms, targeting a wide audience, and consolidating AU SFB’s position as the first preference of customers.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
