Brands
Atul Projects launches ‘Carnival of the Hills’ hill-view home offers in Mulund
MUMBAI: Atul Projects has rolled out its Carnival of the Hills campaign at The Hillfront in Mulund, offering a limited-time window for buyers to step into panoramic hill-view homes with a bundle of incentives. The initiative is positioned as both a festive sales push and a sign of Mulund’s steady rise as a residential hotspot.
Rather than a routine property promotion, the campaign is pitched as a celebration of the suburb’s growing appeal. With infrastructure upgrades gathering pace and large hill-view developments in short supply across Mumbai, The Hillfront is being framed as a rare chance to secure scenic living within a township-style environment.
Atul Projects managing director Aakash Patel, said the campaign reflects strong buyer confidence in both the project and the long-term prospects of Mulund. He noted that the carnival pricing opens the door to premium inventory at an attractive entry point, within a development designed for scale, lifestyle and long-term value.
The centrepiece of the campaign is the Carnival Bonanza offer, which removes several upfront costs typically linked to a home purchase. Buyers are promised zero floor rise, zero stamp duty, zero registration fees and zero premium charges for hill views. Two and three-bedroom hill-view homes start at Rs 1.79 crore, with a 30:40:30 payment plan and a pre-booking bonus of Rs 4.99 lakh.
Atul Projects head of marketing Piyush Niljikar, described the campaign as a high-impact buying window aimed at lowering the barriers to premium hill-view living. By pairing exclusive offers with selected inventory, the company hopes to generate quick momentum among prospective buyers.
Spread across roughly nine acres, The Hillfront is planned as an integrated township with more than 60 lifestyle amenities, landscaped parks and community spaces. The development includes Billabong High International School, a retail plaza and expansive green zones, aiming to blend urban convenience with a quieter, nature-led setting.
The campaign follows a channel partner meet that drew more than 550 trade partners, signalling strong market interest. The Carnival of Hills also marks the release of higher-floor inventory in Tower B, offering elevated views at no added premium.
Backed by more than five decades in the business and over 13,000 families housed across projects, Atul Projects is betting that the carnival mood, coupled with Mulund’s growth story, will make this hill-view address hard to resist.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
