Brands
Atul Projects launches ‘Carnival of the Hills’ hill-view home offers in Mulund
MUMBAI: Atul Projects has rolled out its Carnival of the Hills campaign at The Hillfront in Mulund, offering a limited-time window for buyers to step into panoramic hill-view homes with a bundle of incentives. The initiative is positioned as both a festive sales push and a sign of Mulund’s steady rise as a residential hotspot.
Rather than a routine property promotion, the campaign is pitched as a celebration of the suburb’s growing appeal. With infrastructure upgrades gathering pace and large hill-view developments in short supply across Mumbai, The Hillfront is being framed as a rare chance to secure scenic living within a township-style environment.
Atul Projects managing director Aakash Patel, said the campaign reflects strong buyer confidence in both the project and the long-term prospects of Mulund. He noted that the carnival pricing opens the door to premium inventory at an attractive entry point, within a development designed for scale, lifestyle and long-term value.
The centrepiece of the campaign is the Carnival Bonanza offer, which removes several upfront costs typically linked to a home purchase. Buyers are promised zero floor rise, zero stamp duty, zero registration fees and zero premium charges for hill views. Two and three-bedroom hill-view homes start at Rs 1.79 crore, with a 30:40:30 payment plan and a pre-booking bonus of Rs 4.99 lakh.
Atul Projects head of marketing Piyush Niljikar, described the campaign as a high-impact buying window aimed at lowering the barriers to premium hill-view living. By pairing exclusive offers with selected inventory, the company hopes to generate quick momentum among prospective buyers.
Spread across roughly nine acres, The Hillfront is planned as an integrated township with more than 60 lifestyle amenities, landscaped parks and community spaces. The development includes Billabong High International School, a retail plaza and expansive green zones, aiming to blend urban convenience with a quieter, nature-led setting.
The campaign follows a channel partner meet that drew more than 550 trade partners, signalling strong market interest. The Carnival of Hills also marks the release of higher-floor inventory in Tower B, offering elevated views at no added premium.
Backed by more than five decades in the business and over 13,000 families housed across projects, Atul Projects is betting that the carnival mood, coupled with Mulund’s growth story, will make this hill-view address hard to resist.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
