MAM
Atul Jain takes helm as MD & CEO of Aptech Ltd.
Mumbai: Aptech Ltd. appoints Atul Jain as its new managing director & chief executive officer. Jain will drive Aptech’s strategic vision, focusing on sustainable growth and innovation to strengthen the brand’s legacy in an evolving market.
As MD & CEO, Jain will collaborate with the board to align Aptech’s operations with its core mission and values, emphasising integrity, creativity, and industry leadership. His efforts will center on shaping the company’s brand and outreach strategies to expand Aptech’s impact in vocational training.
“I am deeply honoured and grateful to the Board of Directors at Aptech Ltd. for this incredible opportunity. Leading Aptech at this critical juncture is both a privilege and a great responsibility. My focus will be on empowering our teams, fostering collaboration, and leading the charge towards operational excellence. Together, we will continue to innovate, adapt, and deliver exceptional value to all our stakeholders, ensuring Aptech not only meets its goals but defines the future of the industry.” Jain stated.
Jain, an IIT-Delhi and IIM-Calcutta alumnus, brings over three decades of experience across sales, marketing, operations, and strategy. Before Aptech, he held leadership roles at Orient Electric Ltd. and Samsung Electronics in India and Korea. His industry influence includes a tenure as chairman of CII’s Indian Fan Manufacturers Association and involvement with CEAMA and Delhi Management Association.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
