MAM
Attractive deals and discounts galore at True Balance commerce platform to mark our 73rd Independence Day
New Delhi: True balance in app commerce portal has announced great deals and offers to mark 73rd Independence Day. The sale kicked off on August 1st, 2019 and will run through the month of August. The initial days has seen a lot of traction and good engagement from consumers.
True Balance’s Awesome August offer which was kicked off on 1st August and will end on 14th August 2019 offers its users extra 50% Cashback on Handset Purchase from True Balance App. During this offer period 1 user will win this special cashback every day (weekends excluded), on Lucky draw basis. The second phase of the offer will start from 19th August and will last till 31st August, as per the offer 1 user will win 100% Cashback* (T&C) per week which will be determined through a lucky draw. To be eligible for this offer a user will have to purchase 2 or more smartphones from the app itself.
Bonus: #TrueAzaadi Campaign 12th August to 18th August
With its True Azaadi offer True Balance is offering its users upto 15% cashback on the purchase of mobile phones by using a promo code “INDIA15” specially designed for Independence Day celebration. This promocode is valid from 12th Aug-18th Aug and is applicable on all the handsets available site-wide with a minimum order value of Rs.1500.
Online shopping has gained popularity in the recent time and has made things easily available at only few clicks just at your doorstep. It is convenient and saves lots of time and money. Availability of handsets through True Balance application will help brand reach out to larger consumers especially from India tier- 2 and 3 where availability of products as per their budget and need is still a challenge through brick and mortar stores.
True Balance started off as a balance check application, the brand has evolved its model to move into financial services for that section of economy who need money for living to fulfill their basic needs. As part of their future strategy, True Balance is focused to provide financial products and services suiting their needs like – True PayLater, Recharge Loan, insurance etc.
True Pay later a service recently launched by the brand to fulfil the needs of their users to pay their electricity bills, mobile bills, and DTH recharges in two payments have achieved another milestone by crossing the mark of 1 million transactions. The new service was launched to tap customers who are unable to pay the whole amount of their monthly bills at once was received well by its user base of 70 million.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
