MAM
Atit Mehta made media head for South Asia at Unilever
MUMBAI: Fast moving consumer goods giant Hindustan Unilever Ltd (HUL) has made a couple of changes in its senior management.
Atit Mehta, currently manager media services, has been appointed as head – media, South Asia, Unilever succeeding Abhiroop. He will report to Rahul Welde, vice president-media, Unilever.
An HUL spokesperson confirmed the news and spoke about the other change in the senior team. “Abhiroop Chuckarbutty, currently head – media, South Asia, Unilever, has been appointed as GM – packaged foods, HUL and will report to Geetu Verma, executive director – foods, HUL.”
Chuckarbutty was appointed to the post of head – media, South Asia in November 2011. Mehta has been with HUL since 2008 when he joined as senior media services manager. Before that he was with Colgate Palmolive as country media manager from 2007 to 2008. He has also worked on the agencies‘ side as business director with GroupM for seven years from 2000 to 2007.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.








