MAM
Ather powers up revenue, trims losses this quarter
MUMBAI: The Bengaluru-based electric scooter maker, Ather Energy Limited, posted a zippy rise in revenue for the quarter ended 30 September 2025, even as losses narrowed compared with last year’s slowdown.
The company’s revenue from operations surged to Rs 8,989 million from Rs 5,835 million a year ago, reflecting growing demand for its e-scooters. Total income stood at Rs 9,407 million, up from Rs 5,989 million in the same period last year.
Despite the solid topline, Ather reported a loss of Rs 1,541 million for the quarter, an improvement from Rs 1,972 million in the year-ago quarter. The firm attributed the performance to better operating leverage and improved cost efficiencies.
For the half year ended 30 September 2025, revenue jumped to Rs 15,435 million, compared with Rs 9,440 million in the same period of 2024, while losses stood at Rs 3,323 million, down from Rs 3,801 million.
The company, which went public earlier this year, also strengthened its balance sheet, its total assets more than doubled to Rs 44,434 million from Rs 21,006 million as of March 2025, aided by fresh equity from its IPO.
Ather noted that temporary supply disruptions due to China’s export ban on rare earth magnets affected some manufacturing processes, prompting it to defer certain government incentive claims worth Rs 192 million.
The results were approved by the board on 10 November 2025 and reviewed by Deloitte Haskins & Sells, which issued an unmodified report.
With the EV wave accelerating, Ather seems to be fine-tuning its gears, leaning into growth while keeping an eye on the cost curve.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
