Brands
Asus flips the script with Tiger Shroff in high-kick Vivobook campaign
MUMBAI: In a plot twist straight out of a Hindi cinema action montage, Asus India has teamed up with India’s youngest action icon Tiger Shroff to give its Vivobook 14 Flip a backflip into the social spotlight. The new campaign, launched on 28 March 2025, is as slick and versatile as Tiger’s workout routines-and that’s saying something.
This isn’t just another celebrity plug. It’s a power-packed reel that shows Tiger flipping, folding, and sketching his way through the day using the Vivobook 14 Flip—Asus’s shapeshifting laptop designed for multitaskers with main character energy. From reading fan mail in tent mode to sketching in tablet mode, and binge-watching anime in stand mode, Tiger shows off every inch of the laptop’s 360-degree hinge like it’s part of his stunt choreography.
And the tech specs? As slick as the man himself. The Vivobook 14 Flip features a stunning OLED touchscreen, AI-enhanced software, and adaptive performance tools like active noise cancellation and real-time image optimisation. It starts at Rs 96,990 and is available via Asus E-shop, exclusive stores, and multi-brand retail outlets.
“The Asus Vivobook 14 Flip is crafted for those who live dynamic, multifaceted lives. Partnering with Tiger Shroff, whose energy and versatility inspire millions, allows us to showcase how this device empowers users to excel in every mode—be it work, creativity, or entertainment. This campaign celebrates adaptability and performance, and we’re excited to bring it to life with Tiger,” said Asus India systems group, consumer PC & gaming, product and marketing head Paramjeet Singh.
Tiger was equally pumped, “As someone who’s always on the move, I need a laptop that can keep up with my active lifestyle. The Asus Vivobook 14 Flip, with its incredible flexibility and power, fits perfectly into my life. Whether I’m reading fan mail, sketching ideas, or unwinding with anime, it’s got me covered. I’m thrilled to team up with Asus to show how this laptop lets you flip into any mode effortlessly!”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
