Ad Campaigns
Astral Ltd. celebrates 25 years with Chennai Super Kings
Mumbai: As Astral Ltd celebrates 25 years of excellence in the industry, it has released a special video with the leading players of IPL’s marquee team Chennai Super Kings. The video showcases the team’s star player Ravindra Jadeja along with Ajinkya Rahane, Deepak Chahar, and Ruturaj Gaikwad who are seen dancing to the catchy tune of #AstralSilverShuffle. They can be seen showing some #YellowLove for their longtime sponsor by proudly showcasing Astral’s logo on their jersey.
Astral is also the sponsor for Gujarat Titans and Mumbai Indians in IPL 2023. Astral has been at the forefront of partnerships, collaborations, and sponsorship deals across various gamut of sporting events in the country including teams in the previous seasons of IPL, T20 league, teams in the Pro-Kabbadi League, and is focused on developing an ecosystem for nurturing and stimulating young talent across the country.
The company strongly believes in associating with India’s popular culture – Cricket and Bollywood to create a strong brand recall value. Astral Ltd has also roped in stars like Ranveer Singh and Allu Arjun as their ambassadors for their north and south divisions respectively to keep their image fresh and relevant in the eyes of the consumers.
Astral’s 25-anniversary celebration on their social media handles is a fine example of their commitment to innovation and customer satisfaction making them the “Bharosemand Brand ” of India. To mark the occasion of its silver jubilee, Astral Ltd has planned a series of interesting events this year which can be seen on their social media pages.
On the IPL 2023 front, CSK will play this season’s first match against Gujarat Titans today at 5:00 PM.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
