MAM
Aspire launches campaign on CNN International
MUMBAI: Qatar based sports academy Aspire has announced a tie up with CNN International.
It will sponsor the show Sporting Legends. This is a series of vignettes highlighting legends in four categories of sports. Aspire will also sponsor World Sport’s Play of the Day segment.
This is the first time that the academy has sponsored a segment on CNN. Sporting Legends highlights four icons in the world of Sports, in particular swimming, tennis, football, and athletics. Australian Ian Thorpe is showcased in the swimming category, the tennis segment features Pete Sampras, football is represented by Dutch footballer Johann Cruyff and athletics with the Moroccan runner Hicham El Gejjourj.
The year-long campaign will be seen in more than 110 million households and hotel rooms on CNN’s Europe, Middle East and African feed. Aspire communications manager Neil Duncanson said, “The Aspire mission is to transform aspiring athletes in to world renown champions and we need this message to reach as many people as possible. Our agreement with CNN will allow us to reach a global audience, and enable us to unearth the best possible raw talent and sculpt them for stardom.
“While Sporting Legends will showcase heroes past and present, Aspire will create the heroes of the future. Our partnership with CNN dovetails perfectly.” CNN International VP ad sales, Southern Europe, Middle East and Africa Rani Raad said, “We are delighted that Aspire has chosen CNN as the main platform on which to advertise its campaign.
“This is the first time that a sports academy advertises on CNN and we are delighted to have been able to offer Aspire a bespoke solution to communicate their messages to a global audience. This is the first campaign of its kind to air on CNN and we are proud to continue spearheading tailored communications solutions for clients.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
