MAM
Askme appoints JWT as creative agency; sets aside Rs 350 crore marketing budget
MUMBAI: Askme has appointed J. Walter Thompson as its creative agency to help the brand strengthen its leadership in the Indian digital platform and e-commerce space.
With ATL and Digital marketing spends of Rs 350 crore, initially for one year, this contract will entitle J. Walter Thompson for all the creative and digital duties of Askme including Askme Bazaar and Askme Freeads.
Askme had called for a multi-agency pitch where several agencies participated over three months. J. Walter Thompson was entrusted with creative duties for the next marketing campaign basis the creative ideas presented to the team.
Getit Infomedia group head, marketing and digital products Manav Sethi said, “We launched Askme brand last year and have witnessed significant consumer uptake and others in app and digital ecosystem following the suite in trying to launch similar integrated services across search, deals, classified and commerce. We remain focused on our growth story and have been continuously working towards developing an enriching platform for end users and SMEs. We are confident that creative team at J. Walter Thompson India will help position Askme brand as a destination of choice across our target consumers in this already cluttered market.”
J. Walter Thompson, Delhi managing partner Sanjeev Bhargava added, “J. Walter Thompson has a tremendous track record of creating brand value through advertising that catches the imagination of the people. In the e-commerce space, we are excited to partner with a brand on its journey to success and leadership in the face of intense competition. We are happy to be selected for our demonstrated prowess in strategic thinking and creative abilities that bested some worthy competitors. And we hope to live up to and exceed the expectations of leadership at Getit Infomedia.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
