MAM
ASICS keeps Delhi on the run with marathon tie-up and new Cumulus
Third year at New Delhi Marathon sees ASICS lace up with GEL-CUMULUS 28.
MUMBAI: One step, many miles. ASICS is back on familiar ground, announcing the third year of its association with the Cognizant New Delhi Marathon for the 2026 edition, while also unveiling the GEL-CUMULUS 28 as the hero running shoe for the event.
As official sports goods partner, ASICS continues to double down on India’s growing distance-running culture, using the marathon platform to deepen engagement with everyday runners and promote its long-standing philosophy of a sound mind in a sound body. The association is anchored in the brand’s ‘Move Your Body, Move Your Mind’ campaign, brought alive through seasoned New Delhi Marathon runners and their long-term running journeys.
At the centre of this year’s collaboration is the GEL-CUMULUS 28, a globally recognised everyday performance shoe known for its balance of cushioning and versatility. The latest version offers enhanced softness, responsiveness and stability, aimed at supporting runners through both high-mileage training blocks and race-day efforts. The shoe features FF BLAST MAX cushioning for improved energy return, PureGEL technology under the heel for shock absorption, an engineered mesh upper for breathability, and a FLUIDRIDE outsole designed for smooth transitions and dependable traction. It is optimised for neutral runners looking for an effortless, consistent ride.
Alongside footwear, ASICS has also revealed the Cognizant New Delhi Marathon race-day look. The lineup includes high-performance apparel featuring ACTIBREEZE technology, ROAD 2-IN-1 5IN shorts, NAGINO Run adjustable tights, and accessories such as breathable running caps and socks. The collection is designed to improve airflow, comfort and focus, supporting runners from training sessions through to race morning.
ASICS managing director India and South Asia Rajat Khurana said the partnership reflects the increasing maturity of India’s running ecosystem, where athletes are placing greater emphasis on consistency, injury prevention and overall wellbeing. He added that the brand’s continued presence at the marathon underscores ASICS’ long-term commitment to supporting runners at every stage of their journey through innovation, community initiatives and retail expansion.
From the organiser’s side, NEB Sports Entertainment Pvt. Ltd., CMD Nagaraj Adiga said partnering with ASICS for the 2026 edition strengthens the marathon experience by giving runners access to quality products, knowledge and support systems that help improve performance across categories.
Beyond race day, ASICS plans to roll out a series of runner-focused initiatives around the Cognizant New Delhi Marathon 2026, including community runs, training support programmes, recovery-led activations and digital engagement platforms. The aim is to stay connected with runners well before and after the starting gun goes off.
The GEL-CUMULUS 28 is available across ASICS exclusive brand stores, select multi-brand outlets and online platforms in India, as the brand continues to build momentum in a country that is increasingly finding its stride.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
