MAM
ASICS India launches new campaign to kickstart upcoming sports season
MUMBAI: As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign.
Featuring youth icons and ASICS brand athletes who are representing India at the Tokyo Olympics – Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T. Gopi and Bhuvneshwar Kumar, apart from actor Tiger Shroff, the campaign attempts to build on the brand’s belief of achieving ‘Sound Mind In A Sound Body’.
Designed to defy convention and inspire today’s youth to choose well-being above anything else, Celebration of Sport is a series of three short films and highlights athletes celebrating the power of sports in the brand’s newly launched collection. Timed with the Tokyo Games and the upcoming sports season, the brand also wishes to highlight its commitment to nurturing the world’s youth through sports in order to contribute to society.
ASICS India and South Asia managing director Rajat Khurana said, “ASICS has been a proud partner in the success journey of several athletes. Each athlete has specific requirements and we work towards it to ensure that our association helps them reach newer heights and fame. While sports and games vary, the core spirit for us remains the same. Our brand films have been developed to create a positive impact of movement not just on the body, but also on the mind. It also highlights the overall well-being of winning at all costs spirit. We are happy to see many athletes from the ASICS family bringing glory to the nation on different stages around the world.”
Titled under the campaign, the sports brand also unveils its Autumn Winter’ 21 collection that encompasses more than five different sports, celebrating the power of all sports to uplift the mind.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
