MAM
Asianet garners local sponsors for TV awards
BANGALORE: Star Network‘s Malayalam general entertainment channel Asianet has roped in a number of sponsors, many of them local, for its ‘Asianet Television Awards 2012‘. The event will be aired tonight on Asianet from 6 pm onwards.
For the title sponsorship, jewellery chain ‘Bhima Jewellery‘ has come on board, which has its stores in Kerala, Tamil Nadu and Karnataka. ATA is ‘powered‘ by Emmannuval Silks‘, a local Kerala based apparel brand that claims to have the largest collection of wedding silk for women.
The co-sponsors include ITL Motors, Rasna, Keralamatrimonial.com and Gold winner. ITL Motors is a Kerala based automobile dealer, while ‘Gold Winner‘ is a brand of the FMCG group Kaleesuwari that has a presence in the four southern states and Goa. Rasna is the only national brand.
The live ATA event held at Palakkad was witnessed by 15,000 strong crowd claims the channel. Several prominent persons from the film industry and socio-cultural spheres were present on the occasion.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
