Brands
Asian Paints launches ‘Where The Heart Is – Season 3’
MUMBAI: There’s a big difference between a house and a home. While a house can be an expensively decorated sprawling spread, located in a prime area, it’s a home that carries within it the dreams, memories, and warmth of those who dwell in it.
It’s this spirit of the home that leading home decor brand Asian Paints is bringing into our lives yet again with the third season of its incredibly popular web series, “AsianPaints Where the Heart Is”. The first two seasons allowed us to have an insider’s view of some of the most unique and iconic celebrity homes, giving us an unprecedented insight into who these celebrities truly are.
Whether it was Radhika Apte explaining her attachment to her grandma’s wooden rocking chair, or Zoya Akhtar showing us exactly where and how all that magical writing takes place or Kalki showcasing her passion for surfing; “Asian Paints Where The Heart Is” has certainly helped us gain a unique perspective on our favourite celebs. The show is about so much more than celebrities showing us their home; it’s really an insight into who they are, what they’re passionate about (outside their work), and what truly matters to them.
The third installment of the show, is live on YouTube from today, it is a slight departure from the previous two seasons in that the focus is on the beauty of relationships, and how these relationships truly make a home what it is. Another interesting aspect of this season is that the chosen celebrities come from different parts of the country as well as different walks of life; and this diversity gets reflected in how they envision and build their home.
So from the eclectic brother-sister acting duo of Huma Qureshi and Saqib Saleem whose unconventional life choices are reflected in their unconventional home to our very own “Captain Fantastic”, Indian football captain Sunil Chhetri, the show showcases a wide variety of celebrities and their equally diverse yet uniquely beautiful homes. Other celebrities on the show include the versatile Gaurav Kapur and his wife, actor Kirat Bhattal; Boman Irani who gives us a glimpse into the old-world charm of his Parsi house, and Tamil and Telugu star Kajal Aggarwal who has grown up in her family home in Mumbai.
While we do get to see many aspects of celebrity homes, from tasteful decor to walls full of childhood memories; the show is really about seeing these celebrities in their comfort zone. From the “har ghar kuch kehta hai” days, Asian Paints has always believed that a home is really a physical embodiment of those who inhabit it. Speaking on the occasion of the launch of the third season of the show, Asian Paints’ COO, Amit Syngle remarked, “Asian Paints Where The Heart Is has really touched a chord with viewers in the past two seasons and we’re so proud to bring it back. Even as celebrities show us their homes, they’re also showing us a glimpse of their inner world. At Asian Paints, we truly believe that beautiful homes are a reflection of their inhabitants, and we’re so glad this show allows to witness the extraordinary beauty in the everyday.”
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
