MAM
Asian Paints colours cricket fever with a splash of stadium style
MUMBAI: If cricket is India’s favourite festival, Asian Paints just added the confetti. Stepping in as the official Colour partner of India Home Cricket, the brand has kicked off a season-long celebration of shades, style and stadium spirit with two splashy integrations, the Asian Paints ColourCam and Colour Countdown.
Introduced during the South Africa tour of India, the vibrant new features are designed to dial up fan engagement both inside the stadium and on living-room sofas across the country. And in classic Asian Paints fashion, the brand has done it with a playful twist that blends décor inspiration with cricket’s pulse-racing energy.
The Asian Paints Colour Countdown made its debut as matches began, popping up across all telecast feeds. Seamlessly mixing colour trends and décor cues with pre-match anticipation, the segment added a fresh, unexpected layer to the broadcast. Fans tuning in suddenly found their screens awash with inspiration turning cricket viewing into a lively, design-forward moment.
Inside stadiums, the Asian Paints ColourCam turned the spotlight on the country’s “most colourful fans”. From painted faces to tricolour streamers, flamboyant outfits to quirky DIY creations, the ColourCam celebrated supporters who turned up determined to out-do the rainbow. The result, instant crowd delight and a spirited celebration of India’s love for both cricket and creativity.
Together, these integrations mark the start of Asian Paints’ vibrant partnership with the BCCI, an association rooted in the belief that colour is more than decoration; it’s emotion, identity and connection. And few stages unite India as joyously as a cricket match.
As the season unfolds, the brand promises even more colourful interventions, moments designed to match the energy of a billion fans and the kaleidoscopic drama of the sport itself.
With Asian Paints on board, this cricket season isn’t just high-octane, it’s high-chroma.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
