Ad Campaigns
Ashwin Sheth Group brings ‘Sone ki Chaabi’ for Akshaya Tritiya
Mumbai: Ashwin Sheth Group (ASG) has launched its most significant campaign for Q1 – “Sone ki Chaabi”, coinciding with Akshaya Tritiya, an auspicious Indian festival aiming to secure a prosperous future for home buyers and property investors.
Akshaya Tritiya is an auspicious occasion for people to seek property investments as it is the most auspicious time to do so. On this day, people make enduring financial commitments in real estate & gold. Typically, homebuyers stand to gain from attractive deals, tax advantages and favourable celestial alignments, making it an opportune moment for property acquisition. By choosing to invest in property on Akshaya Tritiya, individuals can seek blessings for their investment from the divine, ensuring prosperity and joy in their new abode.
The Ashwin Sheth Group has introduced an exciting promotion for this Akshaya Tritiya, offering assured luxury gifts to homebuyers who secure their dream homes. The offer is named “Sone ki Chaabi” based on the most valuable gift being given out – a 100 gm Gold key. This campaign spans all operational sites of the Ashwin Sheth Group, featuring guaranteed offers for all customers who book during this period. The exclusive offers also include an all-expenses paid 3N/4D family vacation to Mauritius, iPhone 15 Pros and BMW & Harley Davidson bikes. Disclaimer: The prizes of BMW bikes or iPhones are solely offered by ASG as a part of this promotion and these companies are not associated with this offer. ASG takes the sole responsibility for fulfilling the prize won by the allottee during the offer period, *T&C applied.
This opportunity to partake in the auspicious Akshaya Tritiya festival is live from 20 April to 20 May 2024 and this exceptional offer extends across the Ashwin Sheth Group’s prestigious developments, encompassing Avante in Kanjurmarg, Montana in Mulund, Sheth Zuri in Thane, Sheth Avalon in Thane, Sheth Vasant Lawns in Thane and Edmont-Aurelia in Kandivali.
Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari stated, “Sone ki Chaabi” campaign is an exclusive giveaway on all projects across Mumbai and it adds excitement for potential homebuyers, also reflects our brand’s dedication to customer satisfaction on this auspicious festival. Providing exceptional value and creating opportunities for customers to get exclusive assured rewards while investing in their dream homes truly demonstrate our commitment to their needs and preferences. It enhances the overall experience and strengthens the bond between our brand and our customers. It’s a delightful way to celebrate aspirations, forge enduring memories and lay the cornerstone for a lifetime of happiness in their new homes.”
A recipient of prestigious awards, Ashwin Sheth Group is actively engaged in an expansion drive, extending its presence in both residential and commercial segments along with other business growth drivers within the MMR region, and soon venturing into new cities as well.
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.








