MAM
Ashok Leyland consolidates media biz under DDB MudraMax
MUMBAI: Hinduja-owned Ashok Leyland has consolidated all its media businesses so that the group benefits from a synergistic approach.
The $2.5 billion company has decided to have DDB MudraMax as its sole media agency. After awarding the light commercial vehicles (LCV) account last year, it has announced today that the media duties of its heavy vehicles would also be handled by DDB MudraMax.
The size of the new business is Rs 250 million. DDB MudraMax, the experience and engagement network of the DDB Mudra Group, will service the client from its Chennai office.
Ashok Leyland – Heavy Vehicles head, brand and marketing communications Alok Saraogi said, “DDB Mudra Group did a great job of viewing our business imperatives from a category, business and brand perspective and brought a refreshing view to our challenges. Their strategy is insightful and impactful and we are pleased to assign our media business to DDB MudraMax. It also helps that we consolidate all media business for the overall benefit of the group.”
The account was earlier serviced by Mindshare.
“This is a prestigious win for us. With this alignment, DDB Mudra Max consolidates as the sole Media AOR for Ashok Leyland,” said DDB MudraMax Media president and head Sathyamurthy Namakkal.
DDB Mudra Group COO Pratap Bose added, “This win comes on the back of Ashok Leyland awarding us their LCV business last year and it is indeed gratifying that our client has reposed their faith in us again.”
Ashok Leyland manufactures commercial vehicles in India and has manufacturing units at seven locations – Chennai, Hosur (three plants), Alwar, Bhandara and Pantnagar (Uttarakhand). It has associate companies in the Czech Republic and the UAE and runs a joint venture in Sri Lanka. It exports vehicles to over 30 countries worldwide.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
