MAM
Ashish Sehgal takes charge as CEO of Times TV Network, sets sights on growth surge
NOIDA: Ashish Sehgal has stepped into a powerful new role as chief executive officer of Times TV Network and chief growth officer at Times Media & Entertainment, signalling fresh momentum for one of India’s most influential broadcast portfolios.
Sehgal said he is “honoured and thrilled” to begin the next chapter, and credited Vineet Jain and N Subramanian for backing him to drive the vision forward. His mandate is crystal clear: accelerate transformation, expand the news and entertainment footprint, and reinforce the network’s grip on market leadership.
A seasoned operator with more than three decades in revenue acceleration and media innovation, Sehgal has spent 14 years in leadership roles, including a high-impact tenure at Zee Entertainment Enterprises, where he most recently served as chief growth officer for broadcast and digital. He steered topline delivery across over 50 TV channels, ZEE5, global markets and brand partnerships—staking out bold bets on diversification and technology-led expansion.
Before Zee, he helped shape India’s television landscape at Star India through game-changing monetisation models behind Star Gold and Viva Pop Stars.
Earlier, he contributed to the launch of ESPN and Hallmark in India, and played a role in rolling out the country’s first FM radio channel with The Times Group.
Now, Sehgal’s track record returns home to the group where he once helped rewrite media playbooks. Expect sharper strategy, faster execution, and the kind of ambition that sends competitors scrambling to keep up. The game gets louder from here.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
