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Ashish Sehgal represents The Times Group at Davos, highlights India’s central role in global growth
Switzerland: Ashish Sehgal, CEO of Times TV Network and Chief Growth Officer at Times Media & Entertainment, attended the World Economic Forum in Davos this week, representing The Times Group and engaging with Indian and global leaders on growth, geopolitics, technology, policy, capital, and trust.
In a LinkedIn post, Sehgal reflected on India’s evolving position in the global economy. “Davos reinforced a simple truth: India, with its vast diversity, strong domestic demand, robust digital infrastructure, and expanding opportunities, is no longer just part of the global conversation — it is central to it and has emerged as an anchor economy amid growing geopolitical fragmentation,” he wrote.
Sehgal emphasized the role of Indian media in shaping the narrative of India’s growth story. “Indian media must play a crucial role in telling this story with credibility and scale, reflecting India’s growth, innovation, and aspirations with responsibility and global relevance,” he said.
With over three decades in the media and entertainment industry, Sehgal has led revenue and strategic growth for some of India’s largest media houses, including Zee Entertainment, where he oversaw both broadcast and digital business verticals, sports properties, and innovative revenue streams across multiple platforms. His presence at Davos underscores the increasing influence of Indian media leaders in global conversations around technology, capital, and media innovation.
MAM
Uniqlo features Jasprit Bumrah in new AIRism campaign
Cricketing superstar showcases comfort and calm in authentic ad film.
MUMBAI: When Jasprit Bumrah runs in to bowl, the stadium erupts with “Boom Boom Bumbrah” but off the field, the Indian pacer is all about quiet confidence and effortless style. Uniqlo has captured exactly that in its latest ad film. Entourage Films, conceptualised and created by Creativeland Asia, presents Bumrah in a refreshingly candid light for Uniqlo’s AIRism Oversized t-shirts. Moving away from typical polished celebrity ads, the film embraces simplicity and authenticity, mirroring Bumrah’s calm and consistent on-field persona.
Instead of dramatic cricket moments, the ad shows the fast bowler in relaxed, everyday situations playing croquet, chatting casually, smiling, playing Jenga, and simply being his cool, composed self. Throughout these unforced scenes, Uniqlo’s breathable, versatile AIRism fabric takes centre stage, highlighting its comfort, flawless fit and easy silhouette.
Entourage Films founder and executive producer Garima Arora said the brief was straightforward: avoid stylised glamour and let the scenes breathe naturally. “We wanted to show Bumrah’s calm demeanour and effortless performance, which perfectly aligns with Uniqlo’s philosophy of simplicity, quality and comfort,” she noted.
Director Ishaan Nair, who was working with Uniqlo for the sixth time, added that Bumrah was an ideal fit. “He’s easy, effortless, dependable just like the brand. The shoot was quick and painless because he is as quick off the field as he is with the ball,” he said.
The campaign is being rolled out across digital, social, out-of-home and in-store mediums.
In a world full of loud celebrity endorsements, Uniqlo and Bumrah have delivered something refreshingly different, an ad that feels as comfortable and reliable as the AIRism t-shirts themselves. Boom Boom indeed, but this time, it’s all about calm, cool comfort.
