Brands
Ashish Chopade takes charge of strategic sourcing at Adani Defence
AHMEDABAD: Adani Defence and Aerospace has added fresh firepower to its leadership ranks with the appointment of Ashish Chopade as head of strategic sourcing. In his new role, Chopade will oversee strategic sourcing initiatives, expand supplier discovery across diverse capabilities, and streamline the entire procure-to-pay process.
The mandate is clear and ambitious. Chopade is expected to strengthen the supplier ecosystem, unlock cost efficiencies and support Ebitda improvement, all while helping scale one of the Adani Group’s most strategically significant businesses.
Chopade joins Adani Defence after a successful stint at the Motherson Group, where he served as general manager and led sourcing solutions and multi-capability supplier discovery. Known for blending operational rigour with strategic thinking, he played a key role in driving value across complex supply chains.
Before that, he spent nearly two decades at Hero MotoCorp, rising through the ranks from associate manager to deputy general manager. His journey there covered everything from margin transformation programmes and proprietary parts buying to leading strategic sourcing and indirect purchase categories.
From junior engineer beginnings in Nagpur to shaping sourcing strategies for some of India’s largest manufacturing organisations, Chopade’s career has been built piece by piece, much like the supply chains he now optimises.
At Adani Defence and Aerospace, his task will be to ensure that the right partners, at the right cost, arrive at the right time, a behind-the-scenes role that quietly powers growth, resilience and long-term competitiveness.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
