MAM
Ashim Gupta’s role at Salesforce’s expanded
MUMBAI: Ashim Gupta, a seasoned communications strategist, has expanded his remit at Salesforce, now overseeing communications for South Asia and South East Asia, after a successful tenure as vice president communications-India. This promotion underscores Gupta’s proven track record in building brand narratives across diverse sectors.
Gupta, who joined Salesforce in January 2024, has swiftly ascended the ranks, joining the India leadership team and now extending his influence across a wider region. His career spans over two decades, featuring prominent roles at Uber, Samsung Electronics, Volvo group trucks operations, General Motors, The Economic Times, Max India and Healthcare, Spark Minda, and Tetra Tech.
His achievements are notable: at Volvo, he boosted the company’s media share of voice, secured multiple media awards, and pioneered social media strategies. At General Motors, he earned a President’s Award and led the company’s social media foray in India’s automotive sector. At The Economic Times, he led an award winning brand communication team. At Max India he created strong brand equity. At Spark Minda, he initiated internal communication audits and innovative publications.
Gupta’s experience extends beyond corporate communications. He founded Good Living, a trade journal, and launched the Solitaire brand of interior exhibitions. His expertise in media relations, social media management, and strategic communications positions him to amplify Salesforce’s brand presence in the dynamic markets of South and South East Asia.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
