MAM
Ashim Gupta’s role at Salesforce’s expanded
MUMBAI: Ashim Gupta, a seasoned communications strategist, has expanded his remit at Salesforce, now overseeing communications for South Asia and South East Asia, after a successful tenure as vice president communications-India. This promotion underscores Gupta’s proven track record in building brand narratives across diverse sectors.
Gupta, who joined Salesforce in January 2024, has swiftly ascended the ranks, joining the India leadership team and now extending his influence across a wider region. His career spans over two decades, featuring prominent roles at Uber, Samsung Electronics, Volvo group trucks operations, General Motors, The Economic Times, Max India and Healthcare, Spark Minda, and Tetra Tech.
His achievements are notable: at Volvo, he boosted the company’s media share of voice, secured multiple media awards, and pioneered social media strategies. At General Motors, he earned a President’s Award and led the company’s social media foray in India’s automotive sector. At The Economic Times, he led an award winning brand communication team. At Max India he created strong brand equity. At Spark Minda, he initiated internal communication audits and innovative publications.
Gupta’s experience extends beyond corporate communications. He founded Good Living, a trade journal, and launched the Solitaire brand of interior exhibitions. His expertise in media relations, social media management, and strategic communications positions him to amplify Salesforce’s brand presence in the dynamic markets of South and South East Asia.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
