MAM
ASEAN chooses CNN as premium media partner
HONG KONG : The Association of Southeast Asian Nations (ASEAN) has launched its first-ever advertising campaign on CNN International. From this month, the on-air promotion entitled Visit ASEAN Campaign will promote tourism in the Association’s member countries.
The campaign will consist of 30-second TVCs airing on CNN’s Asia-Pacific channel, plus specially produced ‘Sights and Sounds’ on-air spots promoting individual ASEAN countries’ tourism. In addition, CNN has partnered with ASEAN to be the official media partner for its tourism travel forum to be held in Cambodia.
Chairman of Visit ASEAN Campaign Marketing Task Force and Director-General of Brunei Tourism Sheikh Jamaluddin bin Sheikh Mohamed said, “This advertising campaign is ASEAN’s first-ever cooperation for tourism in the region. By partnering with CNN International, our Member Countries are set to benefit from the highest level of exposure to our target audiences”.
ASEAN was established in 1967 with the fundamental goals of cooperative peace and shared prosperity. ASEAN consists of ten member countries which are Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
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Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
