AD Agencies
ASCI rolls out new seal to boost Ad trust
MUMBAI: Indian advertising just got its very own promise badge, and it aims to keep brands true to their word. The Advertising Standards Council of India has launched the ASCI Commitment Seal, a visual mark that member organisations can use to show their pledge to transparent, fair and authentic advertising. Brands may display the seal across their websites, digital platforms, collaterals and campaigns to signal their dedication to responsible communication.
Designed for an increasingly digital era, the seal is meant to reassure consumers that ethical advertising is not just an aspiration but an active industry effort. As more ASCI members adopt the symbol to strengthen public trust, the council expects other advertisers to recognise the value of aligning themselves with a more dependable and accountable ecosystem.
The seal is not an endorsement of any particular advertisement or property. Instead, it signifies that the organisation displaying it has committed to responsible advertising and will address consumer concerns through ASCI’s independent and well-established grievance mechanism.
ASCI CEO and secretary general Manisha Kapoor said, the seal has been crafted to reflect a meaningful promise. “When consumers see this seal, they can be assured that the organisation believes in creating responsible advertising and will be responsive to a fair resolution of any issues. In an environment where misleading ads have become rampant, this seal helps build a trust-bridge between consumers and brands.”
She added that members can now visibly demonstrate their readiness for scrutiny and their commitment to maintaining higher standards across the industry.
The ASCI Commitment Seal is positioned as a marker of integrity and a step towards a more open dialogue between advertisers and audiences. With growing member participation and public awareness, ASCI aims to strengthen consumer confidence and reinforce accountability in Indian advertising.
AD Agencies
ABBY Awards 2026 names Rajdeepak Das, Khazanchi, Ramaswamy jury chairs
Top creative leaders to steer judging across film and direct categories
MUMBAI: The Ad Club has announced the appointment of three of India’s most prominent creative leaders as jury chairs for the ABBY Awards 2026, powered by The One Club.
Rajdeepak Das, chief creative officer, South Asia, Publicis Groupe and chairman, South Asia, Leo Burnett, will chair the AV Film (TV) category. Ashish Khazanchi, managing partner at Enormous, will lead the AV Film (Digital and OTT) jury, while Anupama Ramaswamy, managing director and chief creative officer at Havas Creative India, takes charge of the Direct category.
The trio brings a mix of creative firepower and industry experience to the judging table. Das is known for blending creativity with technology to solve real-world problems, with landmark campaigns such as Whisper’s “Touch the Pickle” and “Missing Chapter” helping reshape conversations around menstrual health. His work has earned top honours at global platforms including Cannes Lions and The One Show.
Khazanchi, meanwhile, has built Enormous into one of India’s leading independent agencies. Best known for creating Tata Sky’s “Jingalala” campaign, he has played a key role in shaping brand narratives for both legacy companies and startups, picking up hundreds of awards along the way.
Ramaswamy’s appointment rounds off the leadership trio with a strong focus on culturally resonant creativity. Her campaign “Ink of Democracy” became one of the most awarded works globally in 2025, earning multiple honours across Cannes Lions, Clio and Spikes Asia. Over the years, she has built a reputation for work that not only wins awards but also shapes public discourse.
The appointments come as the ABBY Awards continue to sharpen their global positioning, with backing from The One Club adding international heft to the platform.
The awards will be held during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, bringing together the industry’s top creative minds for what promises to be a closely watched showcase of ideas.
With heavyweight jury chairs in place, the stage is set for a high-stakes celebration of creativity where craft, culture and commerce collide.
