MAM
ASCI dismisses HUL plaint against two Emami products
MUMBAI: The Independent Review Committee (IRC) of The Advertising Standard Council of India (ASCI), chaired by Justice Mohit Shah (retired), has summarily dismissed two complaints filed by HUL against Emami Limited’s Fair and Handsome Instant Fairness Facewashes over the last six months.
The complaints filed by HUL with ASCI against the two face wash brands of Fair and Handsome, was reviewed by Justice Shah at a meeting attended by teams from Emami and HUL. He went at length to look at the merit of every point raised, before arriving at his recommendations.
One model of the brand was contested on the language used, “Instant Fairness Face Wash”, apart from raising seven more objections on the brand. Rigourous clinical study reports, consumer evidence and research studies were presented to prove how the face wash delivers, which was accepted by the chairperson.
In the second case, HUL had raised objection to the language, “100% Oil Clear Instant Fairness Face Wash”, contesting that this was misleading, while the clarification was “clearing excess oil up to 100%” which was clearly mentioned on the pack. Post all the submissions, Justice Shah commented that, “I find substance in the submission made by the advertiser that the claim, “100% Oil Clear” is to be understood as “100% excessive oil clear”. The findings in the clinical study as well as the consumer study support this claim.”
HUL had raised 11 more objections on the 100% Oil Clear Instant Fairness Face Wash, all of which were conclusively proven through clinical studies, consumer studies and reports by leading market research agencies, leading to dismissal of all 18 objections on both products.
In another recent instance, ASCI had dismissed the disparagement case filed by HUL against Fair and Handsome Fairness Cream.
HUL had filed a complaint with ASCI on the brand’s recent TVC, where the complainant had claimed that the advertisement disparaged HUL’s product – Fair & Lovely Fairness Cream. The Fast Track Complaints Panel (FTCP), after viewing the TVC, product packaging and noting Emami’s response, were of the view, “There are many aspects of dissimilarities between the product shown in the TVC and the complainant’s product.” Hence, the complaint was not upheld.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
