AD Agencies
Asci AdNext Report: Indian Advertising Industry Embraces AI
MUMBAI: At a glitzy Mumbai summit today, India’s advertising watchdog unveiled its latest deep dive into how AI is revolutionising the way brands seduce consumers. The Advertising Standards Council of India (Asci) dropped its AdNext: The AI Edition report during the ICAS Global Dialogues Summit, delivering a sweeping analysis of artificial intelligence’s growing footprint in the advertising landscape.
The report—crafted by design tech outfit Parallel HQ with backing from Google and Games 24X7—stitches together insights from over 27 industry heavyweights, including brand gurus, agency wizards, legal eagles and tech innovators.
“AI presents an unprecedented opportunity for the advertising industry to connect with consumers in more meaningful ways,” said ASCI chief executive and secretary general Manisha Kapoor.”However, this power must be wielded responsibly.”
The findings paint a picture of an industry caught in a whirlwind romance with AI. They highlight the optimistic outlook surrounding AI integration in advertising, with experts recognising its potential to drive efficiency and personalisation. A significant finding is the understanding that AI’s true strength lies in augmenting, not replacing, human creativity, enabling advertisers to craft compelling and nuanced narratives.
Digital-native businesses are embracing the technology with open arms, while traditional players are finding clever workarounds to join the party. Perhaps most tellingly, the report suggests Indian consumers are surprisingly game for AI-powered advertising tricks—making the subcontinent a potential playground for experimental approaches. Recognising the need for guardrails in this rapidly evolving landscape, the report advocates for responsible AI frameworks and principles to guide the development and deployment of AI in advertising.
ParalleL founder and chief executive Robin Dhanwani noted that “AI is reshaping industries rapidly, and advertising is no exception.” The report highlights how generative AI is democratising the playing field for small businesses that previously couldn’t afford Madison Avenue magic.
Following the reveal, industry bigwigs locked horns in a spirited panel discussion exploring the tightrope walk between pushing AI’s boundaries and maintaining responsible practices. The chinwag featured perspectives from legal minds, tech giants and regulatory bodies on everything from data privacy to creativity concerns.
In a separate fireside chat, additional secretary at the Ministry of Electronics and Information Technology, Abhishek Singh, waxed lyrical about AI’s transformative impact on personalised content and audience targeting.
The report concludes with a call for ongoing dialogue among stakeholders to develop frameworks for responsible AI use—ensuring the technology serves both corporate coffers and consumer interests equitably.
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
