MAM
As Starbucks and Big Bang Music collaborate for a Cafe Tour with Popstar Shalmali
MUMBAI: Get your coffee fix and listen to your favourite musicians all in one place! In its constant efforts in delivering an unparalleled Third Place Experience, Starbucks launches musical evenings with Big Bang Music's renowned singer Shalmali.
Celebrating her recent release ‘Ruka Ruka’, at Starbucks, Shalmali will be performing the single for the very first time along with other all-time fan favourites. The song portrays today’s complex relationships and taps the complications in communicating feelings online. The song is exclusive on the Gaana App and Big Bang Music’s YouTube channel. Groove to some stripped-down renditions of Shalmali's hits and enjoy your favorite beverages at Starbucks that are sure to make it a memorable evening!
Excited about the tour, Shalmali said, “My day doesn't begin without my Starbucks, so I’m thrilled that my Pop single 'Ruka Ruka' gets a caffeine shot. Thanks to this Starbucks and Big Bang Music collaboration for my first ever Café Tour in India. The right mix of Music and flavours will guarantee an extraordinary experience. ‘Ruka Ruka’ is a soothing composition that expresses the struggle to truly communicate in modern relationships and I’m really looking forward to performing it live for my fans in an intimate setting.“
Gaurav Wadhwa, Co-Founder & CEO, Big Bang Music, commented, “At Big Bang Music, we are redefining Pop Culture and Superstars in Music. What better way to bring together fans of coffee and music… Starbucks is the right platform to deliver to the people who believe in the freedom to express and also jam with the right mix of audience. Together, we look forward to pulling off a fun series of musical gigs, covering four major cities in India. This is the first step in a long fruitful partnership with Starbucks.”
“At Starbucks, we are constantly innovating to strengthen our commitment to provide the ideal Third Place experience to our customers. Through this collaboration with Shalmali and Big Bang Music, we are looking forward to present our customers with the opportunity to enjoy original and popular music at our stores while they sip on their favorite Starbucks beverage”, said Ms. Deepa Krishnan, Head – Marketing, Digital and Loyalty, Tata Starbucks Pvt. Ltd. “We are delighted to partner with modern, new age stars to bring an enjoyable and unique experience to our customers,” she added.
The schedule for the shows is given below:
|
Date |
Store |
Time |
|
New Delhi |
||
|
24th November, 2019 |
Starbucks, Hamilton Store, Delhi |
3:00 pm |
|
24th November, 2019 |
Starbucks, Cyber Hub, Gurgaon |
7:00 pm |
|
Pune |
||
|
26th November,2019 |
Starbucks, Koregaon Park, Pune |
7:00 pm |
|
Mumbai |
||
|
28th November, 2019 |
Starbucks, Fort, Mumbai |
7:00 pm |
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
