Brands
As Rasoda meme trends on social media, brands jump in to leverage the heat
NEW DELHI- For the past few days, Rupal Patel Datta aka Kokilaben from a TV serial Saath Nibhana Saathiya has been trending on social media. The show might have ended in 2017 but scenes from the show have kept the humour alive. It also features other actresses Rucha Hasabnis aka Rashi and Giaa Manek aka Gopi Bahu.
It started when a Youtuber Yashraj Mukhate posted a hilarious music video which included the dialogues of Rashi Ben Cooker and Rashode Me Kaun Tha! In the scene, Kokilaben is seen scolding her daughters-in-law Gopi bahu and Rashi for putting an empty cooker on the gas.
“My sister-in-law sent me a message about it. Later my co-actor, Rhea Sharma sent me the rap. My immediate reaction was surprise and shock. I was perplexed about how Yashraj got this clip since I never sang on the show. Later, I realised that it’s a rap and he has used my dialogues for it. I liked it so much that I asked a few friends for his number. I spoke to him and expressed my gratitude,” Rupal said.
“Only prominent characters or personalities become the subject of memes or caricatures, and I am proud that Kokilaben is one of them,” she added.
The video instantly became viral and started dominating twitter trends in India. It received more than six million views.
Participating in a meme trend helps a brand add a dimension of fun to its social media presence and strategy.
The whole scenario triggered a meme fest online which led brands to join the bandwagon. Even Mamata Banerjee and Jaipur Police also tweeted about it.
Zomato is known for its quirky posts which grabbed the attention as usual and posted on social media platforms saying; It’s better to order food online, instead of putting empty cooker on stove. Mc Donald’s also tweeted a post which mentioned, McDonald’s k kitchen Mein Fries Hai.
khali cooker gas par chadhane se acha hai order hi kar lo
— Zomato (@ZomatoIN) August 23, 2020
Even brands like Dunzo, Twitter, Netflix, Hotsar, Parle-G, Manforce India picked up the trend and posted hilarious creative posts on the same.
Drive thru tha?
Take out tha?
McDelivery thi?
Dine-in tha?
.
.
.
Four ways to give a break to your Rasoda.— McDonald's Ke Rasode Mein Fries Hai (@mcdonaldsindia) August 25, 2020
Ben under pressure? Channa-l your energy to one app, and get it all Dun. #Rashi #Kokilaben #KhaliCooker #RasodeMeinKaunTha #Rasode pic.twitter.com/eqWmqyuaQZ
— Dunzo (@DunzoIt) August 24, 2020
#Kokilaben needs her own detective show. @StarPlus
— Disney+ Hotstar (@DisneyPlusHS) August 25, 2020
What a pressure cooker situation. pic.twitter.com/ZqwCSqG06q
— Netflix India (@NetflixIndia) August 24, 2020
Parle-G rasode mein tha. Par rasode mein kaun tha? Mai thi? Tum thi? Mai thi? Tum thi? Kaun tha? – Tell us in the comments!#ParleG #Cooker #Rashi #Kokilaben #Biscuit #Parle #Topical #Trending #SocialSamosa #MadOverMarketing #Kokilaben #TopicalSpot #MomentMarketing pic.twitter.com/WnFiVBJozR
— Parle-G (@officialparleg) August 24, 2020
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
