MAM
ARY Digital gets Media Morphosis on board as sales agency
MUMBAI: ARY Digital Network, the Urdu language broadcasting network, has appointed full service multicultural communications company Media Morphosis LLC to handle its ad sales in North America.
Media Morphosis LLC will also look after the local business of ARY Digital Network for Canada.
In 2010, Manhattan Communications had acquired a majority stake in Media Morphosis LLC. It is an associate company of Manhattan Communications India.
According to the company, as a consumer group the Urdu speaking community boasts one of the highest income, education and business ownership levels than any other ethnic group in the US or Canada.
ARY Digital Network aims to further educate mainstream companies and organisations on the growing trends amongst Muslims in North America and make them aware of the opportunities available within this community.
ARY Digital Network VP- Operations Junaid Bawany said, “In North America Muslims comprise one of the most educated, affluent and influential ethnic communities in existence. The potential for companies in North America to reach this growing population is immeasurable. We are pleased to have MediaMorphosis further assist us creating greater awareness of ARY Digital Network with mainstream companies.”
MediaMorphosis LLC director, strategic marketing and development Daniel Ocner added, “We are proud to join ARY Digital Network in helping service the needs of Muslims in North America. Mainstream companies need to understand they are interested in brands that not only empower their cultural relevancy but also take the time to understand who they are. By helping engage mainstream companies to strategically approach the Muslim market as a long-term investment, we plan to build value that will benefit ARY, corporations and consumers.”
ARY Network holds one of the most diversified portfolios of channels, starting with its flagship channel ARY Digital, current affairs and news channel ARY News, youth based music channel ARY Musik, religious and spiritual teachings channel ARY QTV and traditional food and recipes based channel ARY Zauq.
All production is done in-house catering to Urdu speakers residing in Pakistan and abroad.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
