MAM
Arun Nanda appointed to Young & Rubicam’s global governing body
MUMBAI: Diwan Arun Nanda, chairman and MD of Rediffusion DY&R brand communications and co-chairman Dentsu Young & Rubicam/Wunderman, Asia-Pacific, has been appointed to the global leadership council of Young & Rubicam Advertising, one of the world’s top ten agencies.
An official release announcing the appointment quoted Mike Dolan, chairman and CEO of Y&R Advertising, as saying that Y&R is flattening its organisational structure around the world, cutting across geography and hierarchy to make a completely client-centric agency.
A group of senior managers, which forms the new global leadership council, will now govern the agency globally.
“Y&R Advertising is organising to reflect the way we do business today,” said Dolan. “In the past, agencies managed themselves geographically and hierarchically. That’s no longer enough. The focus of the council will be squarely on delivering the best of the agency to clients, wherever they do business. As such, the council’s charter is to cut across all traditional organisational lines on behalf of our clients,” he continued.
“The global leadership council importantly gives many of its participants a new voice in determining the direction of the agency. This infusion of new blood in our management circle will invigorate us and help us keep our clients front and center,” Dolan stated. “The members of the council have uplifted their clients’ brands, and each has a proven ability to work across communications disciplines. What’s more, they live the principle of teamwork every day. They know that putting together diverse talents in a free exchange of ideas makes us stronger collectively and individually,” Dolan stated.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
