Brands
Arun Icecreams unveils the Ice Cream Donut
MUMBAI: Some desserts tempt you. Some desserts tease you. Arun Icecreams has just launched one that does both. The company has introduced the Ice Cream Donut, a bite-sized treat that adds a fun twist to the familiar world of frozen indulgence.
Known for innovations such as the Casatta Slice, Icone, Ibar, Spiral, Bites, Ball Ice Cream, Ice Cream Sandwich and the much-loved Pushup Cotton Candy, the brand has now turned its attention to reimagining a comfort classic. The result is a compact donut-shaped ice cream that promises a balance of creamy richness and playful design.
Arun Icecreams said the new offering reflects its commitment to crafting treats that appeal to every generation. With a focus on trend-led creativity and reliable quality, the brand continues to strike a chord with younger consumers while remaining a favourite for families.
Market trials across key regions have already offered a sweet preview of its potential. Early testers praised the Ice Cream Donut for its flavour combinations, creamy texture and eye-catching look, calling it a refreshing twist that feels both familiar and new.
Perfectly portioned for any moment, the Ice Cream Donut suits parties, family evenings or simple weekend cravings. It is priced at 10 and is available in Belgian Chocolate and Cookie n Cream variants across all HAP Daily stores and Arun Ice Cream retail outlets.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
