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Artists and Coca-Cola India use comics to inspire change at Maha Kumbh 2025
MUMBAI : At Maha Kumbh 2025, comics and visual art are driving a powerful environmental message, turning the event into a catalyst for change. Led by Gaysi Family in partnership with Coca-Cola India and its foundation Anandana, the Maidaan Saaf campaign brings together renowned artists, including Aravani Art Project and Priyankar Gupta, to craft compelling visual narratives. Through striking illustrations, the initiative promotes waste segregation, recycling, and recognition of sanitation workers, making sustainability both engaging and impactful.
These illustrated panels, integrated into women’s changing rooms made from recycled plastic waste, span a 12-km stretch of the river ghats. They depict relatable characters and everyday scenarios, demonstrating the impact of responsible waste management. The initiative not only educates visitors but also highlights the dignity of sanitation workers, emphasizing how proper waste segregation supports their essential work.
“Using art to communicate complex ideas in a simple, accessible way is key to inspiring behavioral change,” said Gaysi Family creative director Priya Dali. Illustrator Gupta added that comics, like traditional Patachitras, are powerful tools for mass communication.
With millions attending the Maha Kumbh, Coca-Cola India’s ESG Value Creation senior director Saloni Goel, sees this as a unique opportunity to instill lasting environmental responsibility. “By blending art, culture, and sustainability, this campaign fosters meaningful shifts in public attitudes,” she stated.
Through creative storytelling, the Maha Kumbh is not just witnessing history it’s shaping a more sustainable future.
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YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
