Brands
Artisto expands reach salon-quality hair tools enter retail market
MUMBAI: Artisto, has announced a significant retail expansion, bringing its salon-grade tools to the general public. Established with the aim of revolutionising personal hair styling, Artisto, previously favoured by professional stylists, will now offer its precision-engineered products to a broader audience.
This move bridges the divide between salon professionals and consumers seeking superior styling solutions. By making its expertise and innovative technology widely available, Artisto aims to empower individuals to achieve professional results at home.
Artisto – Shimmers Cosmetics founder & director Sandeep Gidwani, said, “At Artisto, we have always believed that hairstylists are true artists, and their craft deserves the best tools. With our retail expansion, we’re bringing the same professional-grade precision to consumers, ensuring they can achieve expert-level results at home. This is about more than just hairstyling it’s about enabling self-expression and creativity, empowering individuals to experiment and redefine their look with confidence.”
Artisto – Shimmers Cosmetics managing director Karan Gidwani, shares “Artisto was founded on the idea that styling should be effortless, creative, and accessible. From the very beginning, we’ve combined advanced technology with artistic expression to craft tools that do more than just style they transform the experience. Whether in the hands of a seasoned stylist or a beauty enthusiast at home, our tools are designed for reliability, ease, and professional-quality results. As we step into retail, we’re excited to make salon-level styling an everyday reality for everyone.”
Celebrity hairstylist Jason, a long-time advocate of Artisto’s tools said, “As a hairstylist, I know the difference that high-quality tools make. Artisto has always been my go-to for its innovation and precision, and now, more people can experience that same salon-grade performance in their daily routine. Whether you’re creating intricate runway looks or simply styling for the day ahead, Artisto makes professional results effortless.”
The retail range will feature a selection of Artisto’s high-performance hair dryers, straighteners, and curling wands, all designed with advanced technology to ensure efficient styling, heat protection, and durable results. Featuring sleek, ergonomic designs, Artisto tools will cater to both professional and home users.
Artisto’s retail expansion marks a new phase of accessibility, where consumers can create and express their personal style with confidence. The brand remains committed to quality, transparency, and artistry, aiming to redefine hair styling for the contemporary consumer.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
