Ad Campaigns
Artha Animation Delivers High-Impact Commercials for Qubo & Citroën..
MUMBAI: ARTHA Animation, a leading production house, continues to push creative boundaries with its latest campaigns. The studio recently delivered three commercials for Qubo, a Hero Group venture, which aired during the high-profile India-England cricket series on JioHotstar. Directed by Milind Nandanwar and produced by Gaurav Malhotra, these ads highlight Qubo’s smart home innovations in a fresh and engaging manner. A special thanks to Rachit and Manas from Team Qubo for their invaluable support. Watch here.
In addition, ARTHA Animation collaborated with Citroën and Altertype to craft two compelling films—one for Valentine’s Day (February) and another for Holi (March)—bringing the brand’s vision to life through storytelling and dynamic visuals. Also directed by Milind Nandanwar and produced by Gaurav Malhotra, these films capture Citroën’s distinct personality and connection with its audience. A heartfelt thanks to Team Citroën and Altertype for their trust and collaboration.
• Valentine Film:
• Holi Film:
Currently, ARTHA Animation is gearing up for its next celebrity-led commercial, scheduled for production next month. While details remain undisclosed, this project promises to reinforce the studio’s reputation for high-quality, impactful content.
However, ARTHA Animation is not just limited to advertising—it has a rich legacy in the animation space. The studio’s upcoming Premium Original Series, is set to redefine how India perceives animation. Slated for release this year on a leading OTT platform, the series aims to set new benchmarks in storytelling and visual excellence.
With a growing portfolio of successful campaigns and ground breaking animation projects, ARTHA Animation remains a powerhouse in the industry, blending creativity and innovation to deliver storytelling that resonates with audiences.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
