Account
Art-E wins marketing mandate for Firefox Cycles
Mumbai: Art-E Mediatech, India’s creative, media, and martech agency, has announced its latest collaboration with Firefox Cycles. As a part of the mandate, Art-E will be responsible for developing and executing a comprehensive 360-degree marketing strategy for Firefox Cycles that involves in-store to offline marketing; media buying; managing their social media; performance marketing, and brand marketing. The mandate will be managed by the agency’s Delhi branch.
Speaking on the new mandate, Art-E partner & CEO Amit Dhawan said, “Winning this mandate is a testament to our team’s creativity, expertise, and dedication. We are excited to partner with Firefox Cycles, a brand that shares our passion for innovation and excellence. Together, we aim to set new benchmarks in the industry. I am confident that this partnership will result in great outreach for the brand, and I can’t wait to see where our journey takes us together.”
“We look forward to a long-term collaboration by harnessing Art-E’s expertise to deliver exceptional results in today’s ever-evolving digital media landscape,” commented Firefox Bikes CEO Sriram Sundreson.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
