MAM
#ARM Worldwide changed gears during lockdown, moving fast towards their ‘consulting’ positioning goal
#ARM Worldwide – India’s leading independent digital marketing and communications consulting firm, launched several learning & development initiatives for all team members along with the leadership team in the organization. Digital transformation is going to be the backbone of all organizations and the pandemic has simply accelerated this shift. It was essential for #ARM to expand knowledge and skills of the workforce to stay ahead of the curve and transformation for brands.
500+ certifications have been acquired by ARManions (ARM’s employees) in which IBM Design Thinking has been one of the cornerstones of the learnings at the organization, followed by Google Certifications (Shopping, Video, Analytics, Display Ad, My Business Basics, AdSearch, Adwords, etc.), Amazon Marketing Solutions certifications, followed by Hubspot Academy (Content Marketing, Social, Inbound, etc), SEMrush, LinkedIn Learning, Twitter Flight School, AWS Cloud, BI, Hootsuite Learnings to name a few.
Mr Ritesh Singh, MD & Co-Founder, #ARM Worldwide said, “We operate in the agency world however we don’t think, act, behave like an agency. #ARM’s goal from a positioning standpoint always has been to be a consulting company, Accenture as an organization has been our inspiration. We at #ARM, used this adversity to our advantage, moving towards our goal & we did build up new workforce capabilities. We are now much stronger as a team and raving to help brands across categories in the next phase of life ‘with COVID’”
At ARM Worldwide, the learning & development program was deployed under 2 strategic pillars – ‘Up the Skill’ & ‘Up the Game’. The learning journey didn’t stop at learning & acquiring certificates, Application of Learning had most emphasis, learning had to be applied in both vertical & horizontal fashion i.e. service excellence & thinking it through different categories. Ensuring that the workforce was involved with projects and tasks that allow them to apply and improvise on the new skills. This helped build a sense of encouragement, positivity, and fearlessness within the workforce.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
