AD Agencies
Arijit De joins Adfactors PR as director
MUMBAI: Arijit De has taken up a new role as director at Adfactors PR, marking his return to frontline consulting after nearly three decades at the sharp end of communications, media and corporate affairs.
De joins India’s largest communications consulting firm following a four-and-a-half-year stint at Burson, where he served as chief client officer and was part of the India management team, advising top-tier multinational and Indian companies on positioning, narrative, issues and crisis management.
A senior strategic communications professional, De brings deep experience across financial services, conglomerates and global institutions. His career spans leadership roles at Standard Chartered, where he headed corporate communications for India and South Asia and earlier led group media relations in London; Bank of America Merrill Lynch, where he was India head of marketing and corporate affairs; and Reliance Capital, where he served as chief communications officer.
Before moving into corporate communications, De built a strong editorial career. As Mumbai bureau chief at Business Standard, he rebuilt the paper’s newsroom and covered India’s largest conglomerates, including the Tata group and the Aditya Birla group. He began his career as a reporter in the mid-1990s, covering sectors from telecoms and energy to FMCG and automobiles.
At Adfactors PR, which advises clients across more than 25 industries in 40 cities and was named one of PRovoke Media’s global “Agencies of the Decade”, De is expected to strengthen senior counsel and leadership across complex mandates.
From newsroom to boardroom and back to advisory, De’s move signals a familiar truth in Indian communications: when reputations are on the line, experience still talks loudest.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
