MAM
Archies launches new TVC starring ‘Waqt’ actors
MUMBAI: After introducing a giraffe soft toy in a movie, Archies is now going all out to promote the movie. The company has launched a TVC with the cast of Waqt – Bachchan, Akshay Kumar and Geri Giraffe. The commercial stands unique in its approach with Geri Giraffe — the original Archies creation as the first-ever central character in any Bollywood movie.
The new TVC upholds the spirit of love and offering with an ode to the very special father-son relationship, and definitely, celebrating the next superstar Geri Giraffe. The 30-second commercial will be aired on Star One, Channel [V] and MTV on 22 April, when the movie releases.
According to Archies Online COO Youhan D Aria, “The TVC has a very simple creative line and is an apt rendition of the Archies credo. It expresses the simplicity of complex emotions, celebrating the spirit of love – its all-pervasive strength and enduring appeal. It’s a representation of what Archies truly symbolises-emotions.”
The background score amid the interplay of emotions touches a chord deep inside to leave an impact, even without any voiceover. A very sleek and crisp execution, the new commercial is sure to bring alive special relationships by its simplicity.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
