MAM
Archies launches new TVC starring ‘Waqt’ actors
MUMBAI: After introducing a giraffe soft toy in a movie, Archies is now going all out to promote the movie. The company has launched a TVC with the cast of Waqt – Bachchan, Akshay Kumar and Geri Giraffe. The commercial stands unique in its approach with Geri Giraffe — the original Archies creation as the first-ever central character in any Bollywood movie.
The new TVC upholds the spirit of love and offering with an ode to the very special father-son relationship, and definitely, celebrating the next superstar Geri Giraffe. The 30-second commercial will be aired on Star One, Channel [V] and MTV on 22 April, when the movie releases.
According to Archies Online COO Youhan D Aria, “The TVC has a very simple creative line and is an apt rendition of the Archies credo. It expresses the simplicity of complex emotions, celebrating the spirit of love – its all-pervasive strength and enduring appeal. It’s a representation of what Archies truly symbolises-emotions.”
The background score amid the interplay of emotions touches a chord deep inside to leave an impact, even without any voiceover. A very sleek and crisp execution, the new commercial is sure to bring alive special relationships by its simplicity.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
