MAM
Apollo Munich gets Farhan Akhtar to promote health wallet plan
MUMBAI: Apollo Munich Health Insurance has rolled out a new ad campaign to highlight the unique benefits of its health wallet plan. Health Wallet is a next-gen health insurance plan that not only addresses the current needs of the customers by paying for their hospitalisation but also covers their OPD expenses that are usually not covered by health insurance policies. Interestingly, health wallet also ensures affordability of continuing the policy in later years.
The wallet plan creates a reserve kitty for the customers that can be used for a variety of out-of-pocket expenses. It also allows the user the flexibility of paying for non-payable items that are generally excluded from any health insurance. It pays for other medical expenses such as dental treatment, spectacles, Alzheimer’s, etc. Additionally, customers can even use this reserve amount to fund for co-payment and deductible cost.
Hence, the new health insurance category WINSURE has been built on the premise of wide-ranging benefits Health Wallet offers. Doctor consultation for prescribing spectacles, cost of spectacles, money available for today, pay for 50 per cent of their premium tomorrow (post five continuous renewals), allopathy, ayurveda and homeopathy coverage. Apollo Munich aims to convey the same message to masses with a series of TVCs starring its brand ambassador Farhan Akhtar. Each 20 seconder ad ends with the brand pay off—‘When your health insurance pays for the unusual – you are not insured, you are winsured’.
#BeWinsured is a 360-degree campaign that will be leveraged both on traditional mediums like television, outdoor, radio along with key social media platforms of Youtube, Facebook, Twitter etc.
Apollo Munich Health Insurance chief marketing officer Nandini Ali says, “Keeping in line with our brand promise of ‘Let’s Uncomplicate’, we conduct regular market research to understand consumers’ sentiments and the gaps with respect to healthcare financing and we aim to bridge the same with our innovative health insurance solutions. Our latest innovation Health Wallet, introduced under the WINSURE category is a derivative of some very pertinent consumer insights (a) pressure on individuals to pay for day to day healthcare expenses like doctor consultancy, pharmacy, diagnostics etc. from their own pockets (b) affordability of health insurance premiums post retirement, and (c) need for an interesting healthcare financing tool for youngsters.”
Cheil Group creative director Vijay Simha Vellanki adds, “In a low-interest category like Health Insurance, the challenge is to overcome ‘here comes another health insurance product’. So we needed something definitive, something that makes people sit up and take notice and each film simplifies an otherwise complex product, with all honesty. To bring alive this, we partnered with Farhan Akhtar, who represents everything that a health brand should embody – fit, active, positive, and trustworthy. So who better to speak for health wallet than he!”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
